Market overview

Period panties are entirely new sanitary products or classified as undergarments with the protection offered to women during menstrual flow. They are mostly available through online distribution, or consumers can directly buy them from supermarkets/hypermarkets, drug stores, convenience stores, and retail stores. 

Based on the style, the period panties market is classified into boy shorts, hiphugger, bikini, briefs, hipsters, thongs, sport, high-waist mesh, etc. 

Consumers, know what it is, how it works, and where to buy it, but are not sure which styles are suitable for their cycle.

Which styles work best for you ?

Brief: Currently, brief-styled are highest in demand. 

In North America and Europe, brief is leading and expected to sustain its position in coming years. This type of period panties offers moderate coverage and high comfort and is suitable for wearing with any dress while minimizing the risk of leakage or stain.

Hiphugger: Similar with brief but wider coverage. 

These two can absorb up to 40ml(4 regular tampons)fluid, they are designed to be worn for overnight wearing or on heavy-flow days wearing. If you are a skeptic of period panties, brief and hiphugger can be your first choice. 

Boyshort: Mainly for sport application or overnight wearing. More coverage of your booty. Mainly worn on heavy-flow days, sleeping, and sport times. It will be a great option if you are super active.

Bikini / hipster: Stay sexy even during your menstruation.

They’re low-rise though, so they may not be your type if you prefer more coverage. They feature luxury but durable lace at the waist or leg-opening. If sexy lingerie gives you a superpower and feels extremely good, then behold these two styles. 

Besides, consumers choose it for moderate-flow days. Strongly recommend those who worry about the leaks during the period or don’t know the exact day when it starts to try these on on spotting days. 

Thong: Thongs are best for light period days.

As well as light-to-regular even non-cycle time. 

they’re great for non-cycle time too like you don’t want panty lines during your downward dog. You’ll feel the comfort and forget they’re there.

High waist: Who said “granny underwear” can’t be fashionable! 

With luxe and durable lace or mesh design, high waist also can be your new option. 

This comfortable and functional alternative is made for all body types with endless benefits. They’ll hug your waist and smooth out your tummy to keep you feeling secure on the worst days. With high-rise underwear, you will avoid visible panty lines while getting that secure feeling of the higher waist. 

By the way, for sizing up your comfy, don’t forget to measure your waist and hip.